Episode 31 | Virio’s $1.5M “Head of CEO Content” Stunt: Genius or Cringe?
Update: 2025-10-15
Description
A startup called Virio posted a $1.5M job for “Head of CEO Content.”
LinkedIn lost its mind. Turns out, the job wasn’t real.
It was a PR stunt and one of the smartest we’ve seen in B2B.
Some other things we cover this episode:
• How a “default to AI” note from a CEO backfired
• Deloitte’s 440k report that was written by AI
• B2B’s demo process that remains broken
If you’ve ever cringed at LinkedIn “thought leadership,” this one’s therapy.
Connect with the hosts:
Tim Davidson – linkedin.com/in/tadavidson41
Tas Bober – linkedin.com/in/tasbober
Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.
LinkedIn lost its mind. Turns out, the job wasn’t real.
It was a PR stunt and one of the smartest we’ve seen in B2B.
Some other things we cover this episode:
• How a “default to AI” note from a CEO backfired
• Deloitte’s 440k report that was written by AI
• B2B’s demo process that remains broken
If you’ve ever cringed at LinkedIn “thought leadership,” this one’s therapy.
Connect with the hosts:
Tim Davidson – linkedin.com/in/tadavidson41
Tas Bober – linkedin.com/in/tasbober
Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
